10-Year-Old’s Campaign Brings Back Haggis Crisp Flavor
A girl from Edinburgh has single-handedly persuaded Taylors Snacks to bring back her favorite haggis and black pepper crisps year-round. Her initiative not only resulted in a year’s supply of crisps but also prompted an outpouring of support from other customers.
By Beth Snider · January 4, 2024
A 10-year-old from Scotland has managed to bring back her favorite crisps to store shelves all year round. The girl, Grace, took matters into her own hands when Taylors Snacks, formerly known as Mackie’s Crisps, decided to limit the availability of the niche flavor to winter months.
Faced with the absence of her cherished crisps, she penned a heartfelt letter to James Taylor, the managing director of the snack company. In her letter, she not only expressed her love for the yummy haggis and black pepper flavor but also advocated for it to be available throughout the entire year. Her poignant words, accompanied by a sad face, proved powerful enough to sway the decision.
Taylor, impressed by her enthusiasm and initiative, decided to not only make the crisps available year-round but also reward Grace for her efforts. The 10-year-old received a year’s supply of her favorite crisps, delivered in a taxi filled with the treasured snacks. Eager to celebrate their biggest fan, Taylors Snacks extended the “Golden Ticket” invitation to Grace and her family for a tour of their factory in Errol. The company expressed its gratitude to all customers who shared their sentiments and reassured them that the iconic crisps are now back on the shelves for everyone to enjoy.
Grace’s mother, Becky, expressed her delight at the response from Taylors Snacks, highlighting the positive impact such recognition can have on a child’s confidence and self-esteem, making a significant impact on a young child’s life. Taylor acknowledged that customers, in droves, reached out expressing their love for the flavor, prompting the company to reconsider its decision. The overwhelming response from customers, including letters, emails, and calls, and the young girl’s hand-painted note played a crucial role in bringing back the beloved tasty crisps.