Haribo Creates World’s Largest Gummy Candy Mosaic
Haribo set a world record by creating the largest gummy candy mosaic, a 353.1 square feet masterpiece using 150,000 Goldbear gummies. The company further encourages creativity through a fan art contest with a chance to win prizes including a year’s supply of gummies and $5,000.
By Beth Snider · January 11, 2024
In a burst of color and creativity, candy brand Haribo set a sweet world record by crafting the largest gummy candy mosaic. The masterpiece, measuring an impressive 353.1 square feet, was meticulously composed of approximately 150,000 of Haribo’s iconic Goldbear gummy candies. The record-breaking feat took place at the University of Wisconsin-Parkside, the hometown of Haribo’s first-ever U.S. manufacturing facility.
It was a communal celebration of creativity and sugary delight, Around 300 Haribo employees, along with friends, family members, and residents, joined forces to lay out the colorful gummy bears over four hours in the university’s gymnasium. The effort was supervised by a Guinness World Records adjudicator, who confirmed the mosaic as the world’s largest jelly/gummy candy mosaic.
HARIBO has inspired moments of childlike happiness for consumers for over 100 years, whether they're eating, sharing, or playing with our tasty, fun, and colorful gummies.
The colossal mosaic displays Haribo’s commitment to bringing joy to its consumers, not just through its delectable treats but also through interactive and creative experiences. The mosaic construction served as an experience, with participants using custom acrylic trays inlaid with the printed design, resembling a giant paint-by-numbers activity using Haribo gummies. Haribo’s construction of the mosaic, with each Goldbear strategically placed to form the larger-than-life image of the company’s mascot.
As the colorful mosaic brings smiles to the faces of Haribo fans, the company encourages further creativity through a fan art contest. This initiative invites gummi enthusiasts from around the United States to show their artistic flair by creating unique visions of the Happy World of HARIBO using their various treats. Participants can enter the contest by sharing their gummi creations on Instagram with the hashtag #HOWiHARIBO, offering a chance for fans to win prizes, including a year’s supply of Haribo gummies and swag. One lucky contestant will be chosen to receive $5,000 in cash and a framed image of their creation.